{"id":49488,"date":"2026-02-25T14:58:42","date_gmt":"2026-02-25T14:58:42","guid":{"rendered":"https:\/\/womensaid.org.uk\/?p=49488"},"modified":"2026-02-25T14:58:42","modified_gmt":"2026-02-25T14:58:42","slug":"womens-aid-supports-axa-uks-new-domestic-abuse-awareness-campaign","status":"publish","type":"post","link":"https:\/\/womensaid.org.uk\/womens-aid-supports-axa-uks-new-domestic-abuse-awareness-campaign\/","title":{"rendered":"Women\u2019s Aid Supports AXA UK\u2019s new Domestic Abuse Awareness Campaign"},"content":{"rendered":"<h1>Women\u2019s Aid Supports\u00a0AXA\u00a0UK\u2019s new Domestic Abuse Awareness Campaign<\/h1>\n<p><span data-contrast=\"auto\">Women\u2019s Aid\u00a0is\u00a0supporting AXA\u00a0UK\u00a0as they launch their \u2018What They Say.\u00a0What We Hear\u2019 campaign.\u00a0Financial abuse can be hard to recognise, and this campaign unpacks some of the hidden signs that might be indicators\u00a0of abuse.\u00a0Through this powerful campaign,\u00a0AXA UK\u00a0have translated\u00a0some of the everyday\u00a0phrases abusers\u00a0might\u00a0say\u00a0in conversations\u00a0to highlight where there may be\u00a0instances of financial control and abuse.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Women\u2019s Aid\u00a0has\u00a0partnered with AXA UK to create a dedicated support pathway for customers who need help. As part of this partnership, Women\u2019s Aid\u00a0has\u00a0trained AXA UK staff to recognise and respond safely to signs of domestic abuse.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">AXA\u00a0UK\u00a0and\u00a0Women\u2019s Aid\u00a0Launch New Domestic Abuse Survivor Support Pathway<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This\u00a0collaboration brings together AXA\u00a0UK\u2019s customer\u00a0facing teams and Women\u2019s Aid specialist expertise to ensure survivors receive safe, compassionate, and effective support at the moment they need it most.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Both\u00a0organisations have\u00a0worked to\u00a0codesign and implement a robust, trauma\u00a0informed pathway that is now fully operational across\u00a0all\u00a0AXA\u00a0UK services\u00a0for their direct insurance customers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">A New Model of Support for Survivors<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As part of the initiative,\u00a0Women\u2019s Aid\u00a0trained a network of Domestic Abuse Champions\u00a0at AXA UK\u00a0working across its customer phone lines. These champions have been equipped by Women\u2019s Aid to:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Recognise signs of domestic abuse<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Respond with empathy and confidence<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Safely signpost survivors to specialist support<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Once\u00a0a survivor\u00a0is identified, AXA\u00a0UK\u2019s teams follow a dedicated referral pathway that connects\u00a0the survivor to direct support from Women\u2019s Aid.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Financial Support for Survivors<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition to the referral pathway, AXA\u00a0UK\u00a0has created a dedicated\u00a0<\/span><b><span data-contrast=\"auto\">Survivor Support Fund<\/span><\/b><span data-contrast=\"auto\">\u00a0to\u00a0help\u00a0individuals referred through the programme.\u00a0<\/span><span data-contrast=\"auto\">This represents a significant\u00a0commitment from AXA\u00a0UK\u00a0and provides immediate, tangible support to survivors navigating crisis situations.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">A Partnership Built on Purpose<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201cWe\u2019re incredibly proud of what this partnership has achieved in such a short time,\u201d <\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">said Sophie Duggan,\u00a0Partnership and Development Manager\u00a0at\u00a0Women\u2019s Aid. <\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201cAXA\u00a0UK\u2019s willingness to invest in training, create a clear pathway, and provide direct financial\u00a0support shows a genuine commitment to protecting and empowering survivors. Together, we\u2019re ensuring that people who disclose abuse are met with understanding, expertise, and real, practical help.\u201d<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">Tara Foley\u00a0AXA\u00a0UK\u00a0&amp; Ireland CEO\u00a0added:\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201cAs a business, we aim to protect what matters most and we have a valuable role to play in supporting\u00a0our customers when they\u2019re in need. That&#8217;s why with expert guidance from\u00a0Women&#8217;s Aid,\u00a0we have trained our call centre teams to support those who disclose that they are experiencing\u00a0domestic\u00a0abuse\u00a0and offer practical\u00a0assistance. Working together we want to empower everyone to recognise the signs of abuse and help them find the words to seek help when they need it most.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/blockquote>\n<p><b><span data-contrast=\"auto\">About the Partnership<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The pathway is now fully embedded across AXA\u00a0UK\u2019s customer\u00a0facing operations, with all Domestic Abuse Champions trained and referrals already being supported.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">To find out more about the project\u00a0and AXA UK\u2019s \u2018What They Say. What We Hear\u2019 campaign, please visit:\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.axa.co.uk\/about\/inside-axa\/domestic-abuse\/\"><span data-contrast=\"none\">Domestic Abuse | AXA &amp; Women&#8217;s Aid<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you are interested in\u00a0our work with corporate partners, please visit:\u00a0<\/span><br \/>\n<a href=\"https:\/\/womensaid.org.uk\/get-involved\/give\/become-a-corporate-partner\/\"><span data-contrast=\"none\">Become a corporate partner &#8211; Women\u2019s Aid<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Women\u2019s Aid Supports\u00a0AXA\u00a0UK\u2019s new Domestic Abuse Awareness Campaign Women\u2019s Aid\u00a0is\u00a0supporting AXA\u00a0UK\u00a0as they launch their \u2018What They Say.\u00a0What We Hear\u2019 campaign.\u00a0Financial abuse can be hard to recognise, and this campaign unpacks some of the hidden signs that might be indicators\u00a0of abuse.\u00a0Through this powerful campaign,\u00a0AXA UK\u00a0have translated\u00a0some of the everyday\u00a0phrases abusers\u00a0might\u00a0say\u00a0in conversations\u00a0to highlight where there may be\u00a0instances [&hellip;]<\/p>\n","protected":false},"author":881,"featured_media":49487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[],"class_list":["post-49488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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